A lead magnet is an item or activity that appeals to your audience, tugs at their heart strings, or both. They are not paid much attention to, but many people book the event or product because of it.
It’s kind of like when someone you know has something incredible going on (a birthday, wedding, etc.), everyone else asks about how they managed to pull off such an amazing party. The answers usually revolve around lots of hard work and passion for what you want to happen.
Content marketing isn’t any different. You have to create engaging content that others will share, promote, and talk about. But instead of it being about you, it’s more about them.
Something that works as a great lead magnet is an ebook or free report with helpful information you offer to buy if they seem interested. It’s easy to grab their interest and get them to connect with you!
There are several ways to use this article as a lead magnet for your business. What we recommend doing is creating content that applies to most people, and then adding your own special touch to make it interesting enough to connect with. Here are some ideas.
1) Create an eBook
An example of this would be Bethany’s Book Review Series where she does a quick review of a new book. Then she includes her thoughts and links to resources related to the topic.
Examples of lead magnets
A lead magnet is any piece of content or tool that appeals to your audience’s desire to make money or learn more about you. It can be something like this article, or an infographic, a video, or even a product!
Content marketing isn’t just writing articles and posting them on blogs – it’s much wider than that. It’s developing and producing rich, engaging resources that appeal to your readers and will get their attention. And once they’ve paid for that resource, he or she will come back for more!
This is why lead magnets are so valuable – because they serve as low cost ways to draw in new leads. If you’re looking to grow your email list, then these is one way to do it.
How to create a lead magnet
A lead magnet is something that appeals to the skin or touch, as opposed to being an item that you feel must be touched to be useful.
Something like a smartphone app would fit into this category. You can’t use the app without having it installed, but you don’t need to physically install it to benefit from it.
A movie ticket voucher or coupon for a free coffee might fall under this category.
One of the best ways to get more engagement from your audience is by adding a video. People love watching videos, so creating a YouTube channel or filming an online lesson or event can very well grow your email list!
You can take it one step further and turn those lessons into educational products and services or give away free content to increase your exposure even more.
By producing our own content, we become known experts in our field which will help us gain recognition and followers.
Running a business means having to market constantly, so this way you do not have to worry about how to spread your message beyond your social media accounts and website. You can focus on what you are good at and promote that product or service through the mediums mentioned before!
Not only does this help you connect with others, but also yourself as you produce your own material.
A great way to get more contacts is to create an online survey or questionnaire. This can be for anything – product reviews, services you offer, etc. Most people now have their phone with them at all times so creating a poll that asks if they would use your service or not is popular.
By asking questions, it creates content that people can click ‘yes’ or ‘no’ to. It also gives them the opportunity to add some comments if needed!
Some tips: make sure the question has no ambiguous answers (like “I dont know” or “Never used it before”), be clear and concise, and of course, valuable!
You can take this one step further by giving away a prize or coupon for the top answer, or maybe just reward the winner!
Online surveys are a very effective way to gather contact information. Plus, you can always test out your skills by doing one yourself to see what works for your niche.
Having an email list is one of the most important things you can have as a business owner. A well-crafted, targeted, fun, interesting, and valuable collection of emails is your engagement tool.
Engagement is the key here! When someone gives you their attention by listening to what you have to say, they are investing in you as a person and source for knowledge and information.
That’s why it’s so important to give them something back! By offering quality content that they will enjoy, you increase your chances of winning over new followers.
Your engagement strategy depends on two main factors: how much time you allocate to grow your audience and the types of messages you choose to send out.
This article contains some helpful tips about growing your email list via free resources, paid tools, and personal experience.
One of the most effective ways to determine which lead magnet strategies work is by testing different versions of them!
That means creating two similar content pieces that contain the same information, but one includes changes such as color, length, or pictures. Then you can compare their effectiveness via statistics like open rates or conversion rates (looking at how many people clicked through on each link).
By using this technique, you will be able to tell whether or not your current strategies are working for your site so you can make any necessary tweaks.
Your website will also benefit from being tested against competitors’ sites, as well as other marketing materials such as flyers and advertisements. This way you can see what styles do best and which ones need tweaking or replacing altogether.
General tips: don’t worry about perfection when doing A/B tests. If one version does better than the other, then use the results to determine which features worked and didn’t for your audience, and modify it for success in the future.
A sale or offer page is an interesting way to get people to join your email list. You can create this page yourself, but there are some great free templates you can use.
There are many ways to make a sales page content-focused and engaging. It’s important to emphasize how to achieve the same goal (to increase your income) and find solutions for that goal.
Your potential audience members will be looking at the pages to see what products and services you recommend buying. They will also want to know if these products work well and are credible.
That’s why it’s good to include details about the product, the seller, and possibly even the influencer who endorsed them.
You could write a review of the product, promote the seller’s other offerings, or mention the influence they have that may help the reader understand the product better.
A social media advertising strategy is any type of advertisement that you place on a platform like Facebook or Instagram. These ads are typically cost-effective, easy to implement, and have high success rates.
The key difference between direct mail and social media advertisements is how they’re delivered. With direct mail, you send a piece of content to someone’s inbox with a callout or reminder to look at it. This way, the recipient can either take action on your offer (buy from us!) or not.
With a social media advertisement, the content comes directly from the advertiser’t own site or app. This seems more intimate – the audience is reading something they want to read, which creates trust. On top of this, since the content is connected to the advert, people feel even more motivated to click through and do business with the advertiser!
A great way to begin developing social media marketing strategies is to start with lead generation. Find out what types of products and services your potential customers are looking for, and create an email list using those as leads. Then, focus on growing your email list by offering valuable resources and information related to these products and services.